There are two types of customers — qualified leads and unqualified prospects — and you can’t afford to let your pipeline get stuck at the unqualified end. This article provides 15 simple rules you can use today to drive high quality service qualified leads to your business.
We were working with an outside agency and they weren’t getting any qualified leads. We went out and did our own research, then came back to the agency and said: “We’re not paying your agency for this anymore, we know how to do this and we’re going to teach you how to get those high quality service qualified leads.” So, we taught them how to do that. Then, we realized that they had a huge opportunity because it was so new to their business that they didn’t know how to do that. So, we ended up selling a program to them where they would learn how to generate high quality service qualified leads.
If you’ve ever worked in direct sales, you know that generating qualified leads is one of the biggest challenges in the business. But that doesn’t mean it’s impossible. In this guide, we’ll look at 15 rules to generate high quality service qualified leads.
1. Choose the Right Services
When it comes to choosing the right services for your business, you need to make sure that you’re getting what you need to succeed. With so many options out there, it can be tough to decide which ones are right for you. But, by taking the time to understand your business needs and what each service can offer, you can make an informed decision that will help you grow your business. There are a few things to consider when choosing the right services for your business. The first is to understand your business needs. What are your goals? What do you need to accomplish? What can you outsource? Once you have a good understanding of your needs, you can start to look at different service providers.
Next, you need to consider what each service can offer. What do they specialize in? What do they have to offer that other providers don’t? What is their overall quality? It’s important to remember that not all service providers are created equal. So, you’ll want to make sure that you’re choosing a provider that can offer you the best possible service.
Finally, you need to consider the cost of the services. How much will you be paying? What is the quality of the services? Is it worth the price? You need to make sure that you’re getting what you’re paying for. If you’re not, you may want to consider another provider.
By taking the time to understand your business needs and what each service can offer, you can make an informed decision that will help you grow your business. If you’re not sure which services are right for you, take the time to research and compare different providers. This will help you find the right one for your needs.
2. Craft a Killer Call to Action
It’s no secret that a strong call to action is essential for any successful marketing campaign. But what makes a truly killer call to action? Here are 5 key ingredients:
1. Be clear and concise
Your call to action should be immediately clear and easy to understand. There’s no room for ambiguity or confusion here – your potential customers need to know exactly what you want them to do.
2. Appeal to your audience’s self-interest
Your call to action should be closely aligned with your audience’s self-interest. What’s in it for them? What problem are you solving for them? Make sure your call to action speaks directly to their needs.
3. Use strong, persuasive language
Your call to action should use strong, persuasive language to encourage your audience to take action. Words like “FREE,” “NOW,” and “Today only!” can be highly effective in motivating people to act.
4. Create a sense of urgency
A sense of urgency can be a powerful motivator. If your offer is time-sensitive, make sure your call to action reflects that. Use language like “Hurry!” or “act now!” to encourage people to take action immediately.
5. Make it easy to take action
Your call to action should be easy to take. Include clear instructions on how to take advantage of your offer, and make sure the process is as simple and streamlined as possible.
By following these tips, you can craft a truly killer call to action that will help you achieve your marketing goals.
3. Don’t Be Afraid to Ask
Don’t be afraid to ask for what you want. Successful businesses know that their products and services are only as good as the people who sell them. That’s why it’s so important to make sure you’re working with Service Qualified Leads (SQLs).
SQLs are a special type of lead that indicates a high likelihood of conversion. They’re the people who are most likely to buy what you’re selling, so it’s important to treat them with care.
The first step to working with SQLs is to identify them. Look for things like:
-A high level of interest in your product or service
-A need for your product or service
-The ability to pay for your product or service
-The authority to make a decision about your product or service
Once you’ve identified an SQL, the next step is to nurture them. This is where you start building a relationship with them and helping them to understand your product or service.
The best way to nurture an SQL is through content. Creating helpful, educational content that is relevant to their needs will help them to see the value in what you’re offering.
When you’re ready to make a sale, don’t be afraid to ask for the business. Remember, these are people who are already interested in what you have to offer, so they’re more likely to say yes than people who are just being introduced to your product or service.
4. Have a Clear Vision of Who You Want to Reach
Are you looking for a Service Qualified Lead? When it comes to your business, it is important to have a clear vision of who you want to target with your products and services. This helps you create a buyer persona, which is a semi-fictional representation of your ideal customer. By doing this, you can then identify where they “live” online and what type of content they would consume, as well as what messaging would resonate with them.
This process can also help you when you are trying to identify service qualified leads. These are individuals who have shown an interest in what you have to offer and are more likely to be ready to engage with your business.
There are a number of ways to identify service qualified leads. One way is to look at your website analytics to see which pages and content are being shared the most. You can also look at your social media metrics to see which of your posts are receiving the most engagement.
Another way to identify service qualified leads is to look at your email list. See which subscribers are opening and clicking through your emails. These are people who are interested in what you have to say and are more likely to be ready to do business with you.
Once you have a good idea of who your service qualified leads are, you can start to create content that is tailored to their needs and interests. This could be blog posts, eBooks, infographics, or even podcasts. By providing them with content that is relevant to their interests, you can stay top of mind and increase the chances that they will reach out to you when they are ready to do business.
5. Give Them Something Better Than They Found Elsewhere
You’re a smart business owner. You know that the key to success is providing your customers with something better than they can find anywhere else.
But what does that mean, exactly?
It means giving them a level of service that goes above and beyond their expectations. It means going the extra mile to make sure they’re happy. And it means delivering qualified leads that will help them achieve their goals.
In other words, it means giving them something better than they could find anywhere else.
And that’s exactly what we can do for you.
At [YOUR COMPANY], we specialize in generating service-qualified leads that will help your business grow. We know what it takes to get your customers to take notice, and we’re ready to put our experience to work for you.
If you’re looking for a partner that can help you take your business to the next level, contact us today. We’ll be happy to show you what we can do.
6. Include a Free Trial or Giveaway
The best way to increase the number of service qualified leads (SQLs) is to offer a free trial or giveaway. This entices potential customers to try your product or service without any risk, and it also allows you to collect valuable data about your target market.
When you’re planning your free trial or giveaway, be sure to include SEO keywords or synonyms to ensure that your target market can easily find you. You should also make sure that your free trial or giveaway is relevant to your business and that it provides value to your potential customers.
Once you have your free trial or giveaway set up, be sure to promote it through your website, social media, and other marketing channels. You can also use Pay-Per-Click (PPC) advertising to drive traffic to your landing page.
When potential customers come to your landing page, be sure to capture their contact information so that you can follow up with them after their trial or giveaway has ended. This will help you turn them into paying customers.
If you’re looking for a way to increase the number of service qualified leads, consider offering a free trial or giveaway. This simple marketing tactic can help you attract new customers and grow your business.
7. Offer to Pay Them if They Refer Others
If you’re like most people, you probably know at least one person who is always talking about the latest and greatest product or service. You may have even been pestered into trying a few of them yourself. But what if there was a way to get paid for referring others to products and services that you love? Well, there is! Many companies offer referral programs that pay you for every new customer that you bring in. And the best part is, you don’t even have to sell them anything! All you have to do is sign up for the program and start sharing your referral link with your friends.
When someone clicks on your link and signs up for the service or buys the product, you’ll earn a commission. The amount you earn will vary depending on the company and the program, but it can be a great way to make some extra cash.
Of course, not all referral programs are created equal. Some are better than others, so it’s important to do your research before signing up for any of them. But if you find a good one, it can be a great way to make some extra money.
So if you’re looking for a way to make money by referring others to products and services that you love, look into referral programs. You might be surprised at how much money you can make!
8. Provide a Free Bonus
In today’s business world, the importance of generating qualified leads cannot be overstated. Without leads, businesses cannot grow and thrive. That’s why, as a business owner, you need to do everything in your power to generate as many leads as possible.
One of the best ways to generate leads is to offer a free bonus to those who sign up for your email list or newsletter. By offering a free bonus, you’re encouraging people to sign up for your list, which gives you the opportunity to market to them directly.
There are a few things to keep in mind when offering a free bonus. First, make sure the bonus is something that your target audience will actually find valuable. There’s no point in offering a free bonus that nobody wants.
Second, make sure the bonus is something that you can actually deliver. There’s no point in offering a free bonus that you can’t actually provide.
Finally, make sure the bonus is something that you can track. You need to be able to track how many people sign up for your email list or newsletter as a result of the bonus. This will help you to gauge the effectiveness of the bonus and make necessary adjustments.
By offering a free bonus, you can encourage people to sign up for your email list or newsletter, which gives you the opportunity to market to them directly. Just make sure the bonus is something that your target audience will actually find valuable and that you can actually deliver.
9. Create a CTA that is Simple, Clear, Direct and Easy
When it comes to driving conversions online, there’s no doubt that having a strong call to action (CTA) is essential. After all, your CTA is what encourages your web visitors to take action, whether it’s signing up for your email list, making a purchase, or downloading a white paper.
With that in mind, it’s important to make sure your CTA is simple, clear, direct, and easy to understand. If it’s not, you run the risk of losing out on potential conversions.
Here are four tips to help you create a CTA that is simple, clear, direct, and easy to understand:
1. Keep It Short and Sweet
When it comes to CTAs, less is definitely more. Keep your CTA short and sweet so that it’s easy for visitors to digest and understand.
2. Use Actionable Language
Your CTA should be written in language that compels visitors to take action. Words like “download,” “sign up,” and “buy now” are all examples of actionable language that can help increase conversions.
3. Make It Visually Appealing
In addition to using actionable language, it’s also important to make your CTA visually appealing. Use a color that stands out from the rest of your website and make sure the CTA button is large and in an easy-to- spot location.
4. Use a First-Person Voice
When crafting your CTA, use a first-person voice to make it more personal and relatable. For example, instead of saying “Sign up for our newsletter,” try “Get the latest news delivered straight to your inbox.”
By following these four tips, you can create a CTA that is simple, clear, direct, and easy to understand – helping you increase conversions and drive results.
10. Test the Landing Page
When it comes to driving conversions and generating leads, your website’s landing page is key.Think of your landing page as the first impression for your website – it’s where you make your case for why someone should do business with you.
So it’s important to make sure your landing page is up to snuff. Here are a few things to keep in mind when testing your landing page:
1. Make sure your headline is clear and concise
Your headline is the first thing people will see when they land on your page, so it’s important to make a good impression. Keep your headline short and sweet, and make sure it’s clear what your page is about.
2. Use persuasive copy
Your copy should be designed to persuade people to take the next step. Use strong persuasive language, and make sure your call-to-action (CTA) is clear.
3. Use images and videos
People are visual creatures, so using images and videos on your landing page can be a powerful way to grab attention and drive conversions.
4. Use social proof
Social proof is a powerful tool to use on your landing page. Testimonials, reviews, and case studies can all help show potential customers that others have had success with your product or service.
5. Keep your form short and sweet
If you’re including a form on your landing page, make sure it’s short and to the point. The fewer fields you have, the more likely people are to complete it.
Testing your landing page is a crucial part of ensuring your website is driving conversions. Keep these tips in mind, and you’ll be on your way to landing page success.
11. Optimize the Copy for the Landing Page
Do you want to optimize your landing page for service qualified leads? If so, then you’ve come to the right place! In this blog post, we’ll give you some tips and tricks on how to optimize your landing page for service qualified leads.
One of the most important things you can do to optimize your landing page for service qualified leads is to make sure that your copy is clear and concise. You want to make sure that your copy is able to explain what your business does and what services you offer in a way that is easy for potential leads to understand.
Another important thing to keep in mind when optimizing your landing page for service qualified leads is to use keywords that potential leads are likely to use when searching for businesses like yours. By using relevant keywords, you can ensure that your landing page appears higher in search engine results pages, making it more likely for potential leads to find and click through to your website.
Finally, it’s also important to make sure that your landing page is aesthetically pleasing and easy to navigate. A cluttered and confusing landing page is likely to turn potential leads away, so be sure to keep your page clean and organized.
By following these tips, you can optimize your landing page for service qualified leads and increase your chances of generating quality leads for your business.
12. Include a Video or a Case Study
You want to include a video if it’s easy to make. It gives you a chance to showcase yourself and your company, without having to be concerned with copywriting or storytelling. (If you want to learn about storytelling and how to write a story, check out my article on The Art of Storytelling.) A case study is a story about something specific. So what you’ll do is present a problem and explain a solution, usually including one or more examples.
13. Offer a Gift
If you’re looking for a way to increase sales and boost customer loyalty, you can’t go wrong by offering a gift with purchase. Here’s how to make the most of this marketing technique: When you offer a gift with purchase, you’re essentially giving your customers an incentive to buy from you. And who doesn’t love a freebie? By offering a freebie, you’re increasing the perceived value of your products or services and making it more likely that customers will take the bait and make a purchase.
Of course, you don’t want to just give away any old thing. The key is to offer a freebie that’s relevant to your products or services. For example, if you sell skincare products, you could include a free travel-sized cleanser with every purchase. Or if you’re a web designer, you could offer a free one-hour consultation to any customer who spends over a certain amount.
The key is to make sure your freebie is valuable and relevant to your target customer. If it is, you’ll see an increase in sales and customer loyalty in no time.
14. Include an Email Opt-In
When creating content, it is absolutely vital to include an email opt-in box. This is something that I learned years ago and still recommend today. Not only does including an email opt-in form increase the number of leads your website generates, but it also tells potential customers that you value your relationship with them. If someone wants to share their email, they need to feel comfortable that you are okay with it being shared with third parties.
Inclusion of an opt-in form on a site allows marketers to collect email addresses without requiring visitors to leave the site. However, it can be difficult to implement because most site owners and administrators need to have permission to allow the opt-in.
15. Get them to sign
What do you want them to do? It’s easier to get someone to do something than it is to keep them from doing it. If you want your visitor to convert, get them to take action. In fact, research shows that the single most important action people need to perform to convert is to click on a “Buy Now” button. When it comes to persuading people to sign up, the easiest thing to do is to offer them a free trial. When you give people a free trial of your product, they’ll be automatically converted to paying customers. In other words, they’ll become your customers, at least for a little while.
FAQ| Service Qualified Leads
1. How often should I send out an email?
It’s important to send out emails at least once a week, but ideally, every day.
2. What should I say in my email?
Your email should be short and to the point. Keep it focused on the subject line.
3. What should I include in my email?
Include the following information in your email: company name, logo, and your contact information.
4. What should I do after sending the email?
When you send an email, make sure you follow up with a phone call within 24 hours.
5. What should I do when I receive a response?
Make sure you answer the questions that were asked in the initial email.
6. What should I do if I’m not getting responses?
If you’re not getting responses, you need to do more marketing.
7. How can I find new prospects?
You can find new prospects by looking at your competitors’ websites and LinkedIn pages.
8. How can I get more qualified leads?
You can get more qualified leads by using online search tools like Google, Yahoo, and Bing.
9. How can I improve my lead-generation techniques?
You can improve your lead-generation techniques by using social media sites such as Facebook and Twitter.
10. What’s the best way to generate more qualified leads?
The best way to generate more qualified leads is to use email.
Conclusion
In conclusion, a good lead generation strategy starts with a solid lead qualification process. With a qualified lead in hand, a sales person can effectively engage in meaningful conversations with prospects and build a relationship that will eventually turn into a purchase. This leads are typically at the top of the sales funnel and have a high probability of converting into a qualified lead. A qualified lead has already demonstrated an interest in your product or service. At that point, you can ask for permission to speak to them further, make your case, and hopefully convince them to move on to the next level in the sales funnel.