Today, we’re bringing our guide on how to use the Google Keyword Planner tool to a whole new level with our very own step-by-step guide.

Even if you are a newbie on the keyword research scene, Google’s free tool is an invaluable resource. It’s the perfect tool for finding long-tail keywords and creating ad copy that gets clicks.

Your keyword research should be one of the most important parts of every content marketing strategy. So, to help you get started, we’re here to give you the inside scoop on Google’s keyword planner tool. Whether you’re creating new content for your site or you’re simply trying to find keywords that are likely to increase your traffic, the keyword planner is a simple way to start gathering info and coming up with ideas for content. Here are nine creative ways you can use this SEO-focused feature to your advantage.

1. Choose Low Volume, High-Reward Keywords

If you’re anything like me, you’ve probably struggled with finding the right keywords to target for your business. You want to find keywords with low competition, but you also don’t want to target keywords that no one is searching for.

Unfortunately, there’s no perfect solution, but there is a method that can help you find keywords that strike the ideal balance between low competition and high search volume.

This method is called “keyword research.”

Keyword research is the process of finding keywords that people are actually searching for, but that don’t have a lot of competition.

There are a few different ways to do keyword research, but my personal favorite is using Google’s Keyword Planner.

Google’s Keyword Planner is a free tool that lets you see how often people search for certain keywords.

To use the Keyword Planner, simply go to Google.com/adwords and create an account.

Once you’re signed in, click on “Tools” and then “Keyword Planner.”

From there, you can either search for keywords related to your business or enter a URL to get keyword ideas based on a website.

I prefer to enter a URL because it gives me more targeted keyword ideas.

Once you’ve entered a URL, Google will show you a list of related keywords and some data about each keyword.

The data you’re looking for is the “average monthly searches” and the “competition.”

The “average monthly searches” is pretty self-explanatory.

This is the number of times people are searching for that keyword every month.

The “competition” is a measure of how difficult it would be to rank for that keyword.

A low-competition keyword is one that you have a good chance of ranking for, while a high-competition keyword is one that will be very difficult to rank for.

Ideally, you want to find keywords with a high number of searches and low competition.

Unfortunately, it’s not always that easy.

Sometimes you’ll find a keyword with a high number of searches, but the competition will be too high.

Other times you’ll find a keyword with low competition, but the number of searches will be too low.

That’s why it’s important to strike a balance.

You want to find keywords that have a decent number of searches and moderate competition.

These are the keywords that are most likely to result in conversions.

Once you’ve found a few good keywords, it’s time to start optimizing your website for those keywords.

There are a few different ways to do this, but the most important thing is to make sure your website is relevant to the keywords you’re targeting.

Relevancy is more important than anything else when it comes to keyword optimization.

If your website is relevant to the keywords you’re targeting, you’ll have a much better chance of ranking for those keywords.

If you’re not sure how to make your website more relevant to your keywords, you can hire an SEO specialist to help you.

An SEO specialist is someone who specializes in optimizing websites for search engines.

They can help you tweak your website so that it’s more relevant to your target keywords, which will help you rank higher in the search results.

If you don’t have the budget to hire an SEO specialist, you can also try to do it yourself.

There are a lot of resources available that can help you learn how to optimize your website for search engines.

Once you’ve optimized your website, all you need to do is wait for the results.

It can take a few weeks or even a few months for your website to start ranking higher in the search results.

But if you’re patient, and you’ve chosen the right keywords, you should eventually start to see some results.

2. Sort Keywords By Intent

When it comes to your website’s SEO, the right keywords can make all the difference. But with so many options out there, how do you know which ones to choose?

The answer is: it depends on your intent.

There are three main types of keywords:

1. Navigational: These are keywords that people use to find your website. For example, if you sell shoes, someone might search for “buy shoes online.”

2. Transactional: These are keywords that people use when they’re ready to buy something. For example, someone might search for “shoe sale.”

3. Informational: These are keywords that people use when they’re just looking for information. For example, someone might search for “how to tie shoes.”

Knowing which keywords to target can help you attract the right kind of traffic to your website. Here’s a closer look at each type of keyword:

Navigational keywords:

1. These keywords are usually short and to the point.

2. They’re often just one or two words, like “buy shoes.”

3. People use navigational keywords when they know what they want and they’re ready to buy it.

4. If you want to attract people who are ready to buy, you should focus on navigational keywords.

5. You can find navigational keywords by looking at what people are searching for on Google.

Transactional keywords:

1. These keywords are usually longer than navigational keywords.

2. They often include words like “sale” or “coupon.”

3. People use transactional keywords when they’re ready to buy something.

4. If you want to attract people who are ready to buy, you should focus on transactional keywords.

5. You can find transactional keywords by looking at what people are searching for on Google.

Informational keywords:

1. These keywords are usually longer than both navigational and transactional keywords.

2. They often include words like “how to,” “what is,” or “best.”

3. People use informational keywords when they’re looking for information. They’re not necessarily ready to buy something.

4. If you want to attract people who are looking for information, you should focus on informational keywords.

5. You can find informational keywords by looking at what people are searching for on Google.

Now that you know the difference between the three types of keywords, you can start targeting the right ones for your website.

If you’re not sure which keywords to target, start by looking at what people are searching for on Google. You can also use a keyword research tool like Google Keyword Planner to find keywords that are relevant to your business.

Once you’ve found some keywords, you can start optimizing your website for them. This includes adding them to your website’s title, meta tags, and content.

Remember, the right keywords can make a big difference in your website’s SEO. So take the time to find the right ones and target them accordingly.

3. Take Keyword Ideas From Competitors

As a business owner, you’re always looking for ways to improve your product or service. One way to do this is to take keyword ideas from your competitors. By looking at what keywords they are targeting, you can get a better idea of what terms you should be targeting as well. In addition, you can also get an idea of how they are targeting those keywords and what you can do to improve upon their approach.

Here are a few tips for taking keyword ideas from your competitors:

1. Use a keyword research tool

There are a number of free and paid keyword research tools available online. By using one of these tools, you can get a list of the keywords that your competitors are targeting.

2. Look at their website content

By looking at your competitor’s website content, you can get an idea of the keywords they are targeting. In addition, you can also get an idea of how they are using those keywords.

3. Look at their social media accounts

Your competitor’s social media accounts can also be a good source of keyword ideas. By looking at the hashtags they are using, you can get an idea of the keywords they are targeting.

4. Look at their paid advertising

If your competitor is running paid advertising, you can get an idea of the keywords they are targeting by looking at their ad copy.

5. Ask them!

One of the best ways to get keyword ideas from your competitor is to simply ask them. If you have a good relationship with your competitor, they may be willing to share some of their keyword ideas with you.

By taking keyword ideas from your competitors, you can get a better idea of the keywords you should be targeting. In addition, you can also get an idea of how they are targeting those keywords and what you can do to improve upon their approach.

4. Skyscraper Content Using Page-Specific Keywords

When it comes to creating content for your website or blog, it’s important to be aware of what your competitors are doing. Not only will this help you come up with new ideas, but it can also help you improve your own content. Here are some tips for taking keyword ideas from your competitors.

1. Look at Their Site Structure

One of the best ways to come up with new keyword ideas is to look at how your competitors have structured their websites. This includes looking at their navigation, menus, and even the way they’ve organized their content. By looking at their site structure, you can get a good idea of what keywords they’re targeting and how they’re using them.

2. Check Out Their Meta Tags

Another great way to get keyword ideas from your competitors is to check out their meta tags. These are the tags that appear in the code of their website and help search engines understand what their website is about. By looking at their meta tags, you can get a good idea of the keywords they’re targeting.

3. Analyze Their Backlink Profile

Another thing you can do to get keyword ideas from your competitors is to analyze their backlink profiles. This is the list of websites that are linked to their website. By looking at their backlink profile, you can get an idea of which keywords they’re targeting.

4. Study Their Paid Search Ads

Another great way to get keyword ideas from your competitors is to study their paid search ads. These are the ads that appear when you search for a keyword on a search engine. By looking at their paid search ads, you can get an idea of the keywords they’re targeting.

5. Use a Competitive Analysis Tool

One of the best ways to get keyword ideas from your competitors is to use a competitive analysis tool. There are a number of different tools you can use, but one of the best is the Moz Competitor Keyword Matrix. This tool allows you to see the keywords your competitors are targeting, as well as the keywords they’re bidding on.

By using these tips, you can get a good idea of the keywords your competitors are targeting and come up with new ideas for your own content.

5. Satisfy Intent With Keyword Questions

When it comes to SEO, there’s no such thing as a stupid question. The world of SEO can be confusing, and even the most experienced professionals are constantly learning new things. But whether you’re a beginner or an expert, there’s one thing that always holds true: the best way to improve your SEO is to satisfy user intent.

In other words, when someone searches for something on Google, they have a specific goal in mind. And it’s your job to make sure that your content helps them achieve that goal.

There are a few different types of user intent, but the three most common are:

Navigational: The user is looking for a specific website or page.

Informational: The user is looking for information about a topic.

Transactional: The user is looking to buy something.

If you want your content to rank well in search results, you need to make sure that it satisfies the user’s intent.

To do that, you need to understand what keyword phrases people are using to search for your content, and then craft your content around those phrases.

Here are a few tips to help you get started:

1. Use keyword research tools to find the right keywords

There are a number of different keyword research tools available, both free and paid. Some of the more popular ones include Google AdWords Keyword Planner, semrush, and Moz Keyword Explorer.

2. Use keyword-rich titles and descriptions

When you create content, make sure that your title and descriptions include the keywords you’re targeting. This will help your content get found by searchers who are looking for information on that topic.

3. Structure your content around keywords

Once you have a list of target keywords, you need to start structuring your content around those keywords. That means using the keyword in the title, in the body of the content, and in the URL.

4. Promote your content

Once you’ve created great content that satisfies user intent, you need to promote it. That means sharing it on social media, sending it out in newsletters, and submitting it to directories and aggregators.

By following these tips, you can make sure that your content is helping you satisfy user intent and improve your SEO.

6. Filter By Location

As we all know, one of the most important factors in online marketing is targeting the right audience. And one of the best ways to do this is by “filtering by location”.

What does this mean?

Well, it means that you can target your advertising and marketing efforts to people in specific locations. For example, if you’re a business that serves the greater Los Angeles area, you can choose to only show your ads to people who live in Los Angeles.

This is a great way to make sure that your advertising budget is being spent in the most efficient way possible. And it’s also a great way to make sure that you’re reaching your target audience.

There are a few different ways that you can filter by location. The most common way is through Google AdWords.

When you create a new campaign in AdWords, you’ll see an option to “Target by Location”. You can then choose to target by country, state, or city.

Another way to filter by location is through Facebook Ads.

When you create a new ad campaign on Facebook, you’ll see an option to “Target by Location”. You can then choose to target by country, state, or city.

And finally, you can also filter by location on Instagram.

When you create a new ad campaign on Instagram, you’ll see an option to “Target by Location”. You can then choose to target by country, state, or city.

As you can see, there are a few different ways to filter by location. And each one has its own advantages and disadvantages.

So, which one should you use?

Well, it really depends on your specific situation. If you’re a business that serves a specific city or state, then targeting by location is probably your best bet.

But if you’re a business that serves a larger geographical area, then you might want to consider using multiple methods to reach your target audience.

No matter which method you choose, just remember to target your advertising and marketing efforts to the right audience. And, filtering by location is a great way to do that.

7. Optimize Keywords By Device

As the world of SEO evolves, so too does the way in which we optimize our keywords for different devices. No longer can we simply target desktop users with our keywords and hope that they’ll also show up on mobile devices.

Instead, we need to be strategic about the keywords we’re targeting for each type of device. In this blog post, we’ll show you how to optimize your keywords for different devices so that you can ensure your website is being seen by the right people, no matter what type of device they’re using.

When it comes to optimizing your keywords for different devices, there are a few things you need to keep in mind. First, remember that people use different devices for different purposes. For example, someone might use their desktop computer to conduct research on a topic, while someone else might use their smartphone to find a nearby restaurant.

This means that you need to target your keywords accordingly. If you’re targeting desktop users, you’ll want to focus on keywords that are associated with research. On the other hand, if you’re targeting mobile users, you’ll want to focus on keywords that are associated with finding local businesses.

Another thing to keep in mind is that different devices have different screen sizes. This means that your keywords need to be optimized for both desktop and mobile devices. Otherwise, you risk your website being lost in the shuffle on mobile devices with smaller screens.

To optimize your keywords for different devices, start by identifying the keywords that are most important to your business. Then, research the keywords that are most often used on each type of device. Finally, create separate keyword lists for each type of device.

By following these steps, you can ensure that your website is being seen by the right people, no matter what type of device they’re using.

8. Search For Keywords By Groups

I have been asked a lot lately about how I go about finding keywords for my blog posts and articles. I thought it might be helpful to share my process with you all! There are a few different ways that I like to find keywords. The first way is by using Google’s Keyword Planner. This is an excellent tool for finding high-volume keywords that you can rank for.

To use the Keyword Planner, simply head to Google and type in “keyword planner” in the search bar. Once you’re on the Keyword Planner page, click on the “Search for new keywords using a phrase, website, or category” option.

From there, you’ll want to enter a seed keyword. This is a broad keyword that you want to rank for. For example, if I wanted to write a blog post about “SEO tips”, I would enter that into the seed keyword field.

Google will then generate a list of related keywords. These are the keywords that you can target in your blog post or article.

Another great way to find keywords is by using Google’s Suggest feature. To use this, simply head to Google and start typing in your seed keyword. As you type, Google will suggest similar keywords. These are great keywords to target!

You can also use Google’s Related Searches feature to find keywords. To do this, simply scroll to the bottom of the Google results page and click on “Related Searches”. This will give you a list of related keywords.

Finally, you can also use Google Trends to find popular keywords. To do this, head to Google Trends and enter in your seed keyword. This will show you how popular that keyword is. If it’s a popular keyword, then you can target it in your blog post or article!

That’s it! These are the three main ways that I like to find keywords. I hope this was helpful and that you can use these methods to find keywords for your own blog posts and articles!

9. For the Ads – Remember To Bid On Branded Keywords

The first and most important step when venturing into the world of online advertising is to remember to bid on branded keywords.

What are branded keywords?

Branded keywords are those that include the name of your company, product, or service.

For example, if you own a pet store, your branded keywords might be “Petco” or “PetSmart.”

Why are branded keywords so important?

There are a few reasons why branded keywords are so important, particularly when you’re first starting out with online advertising.

First, branded keywords help you to immediately associate your ad with your company. This is important because it helps to create name recognition and brand awareness.

Second, bidding on branded keywords helps to ensure that your ad is seen by people who are already familiar with your company. This is important because it increases the likelihood that they’ll click on your ad and visit your website.

Finally, branded keywords tend to be less expensive than other keywords. This is because there’s less competition for these keywords, which means that you won’t have to bid as high in order to get your ad seen.

How do I bid on branded keywords?

The process for bidding on branded keywords is similar to the process for bidding on other keywords.

First, you’ll need to identify the branded keywords that you want to bid on.

Next, you’ll need to determine how much you’re willing to pay for each click.

Finally, you’ll need to submit your bid and wait to see if you’ve won the auction.

If you’re new to online advertising, remember to bid on branded keywords. These keywords will help you to create name recognition and brand awareness. They’ll also help to ensure that your ad is seen by people who are already familiar with your company.

Faq| Google Keyword Planner

1. What is the Google Keyword Planner tool?

The Google Keyword Planner tool is a free online tool that helps you find keywords to use when optimizing your website for search engines.

2. Why is this important?

Keywords are used by search engines to determine which websites are most relevant to the search.

3. How does the tool work?

The tool will give you suggestions of keywords based on your search terms.

4. Is there a limit to how many keywords I can enter?

No, there is no limit.

5. Can I use the keywords for my blog?

Yes, you can use the keywords for your blog.

6. Do I need to use all of the keywords?

No, you don’t need to use all of them.

7. What if I have a lot of keywords?

You can use as many as you want.

8. What if I don’t like the keywords?

You can change them.

9. Can I use the keywords for other websites?

You can use the keywords for other websites.

10. Can I use the keywords for SEO purposes?

Yes, you can use the keywords for SEO purposes.

11. What are some other ways to use the tool?

There are many other ways to use the tool.

12. Does the tool give me suggestions based on how much money I’m willing to spend on advertising?

No, the tool doesn’t give you suggestions based on how much money you’re willing to spend on advertising.

13. Can I get an estimate of how much money I can make with the tool?

No, you can’t get an estimate of how much money you can make with the tool.

 Conclusion

The keyword tool is one of those tools that may be very underutilized in your organization. It can be challenging to find new keywords because it’s hard to see how to find keywords for a specific product, offer, or service. So, I thought I would share with you how to use Google’s keyword planner tool to find keyword ideas, especially for eCommerce sites. Once you’ve learned how to use this tool, I bet you’ll be surprised at all the ways you can use it to find ideas. You’ll learn some tips and tricks along the way to make your search even more productive.